This introspective question is the essence of the universalization approach to ethics pioneered by 18th century philosopher Immanuel Kant. He believed that since humans are both sensible and intellectual, and at the same time motivated by impulse, they must be guided by rules of conduct to balance the two. In deciding whether one’s actions were moral, he said it should be considered what the universal benefit would be if everyone behaved the same way.​

This approach is extremely useful in determining whether any choice is benefitting the greater good or accepted as an exception from a higher moral standard.

We at Bloom ask this question of ourselves in all we do professionally AND personally, eliminating any deviation between the standards we hold for ourselves in our homes and those we maintain in our offices.